The Groundswell reading reflection #3

   There are many interesting examples throughout Chapter 11 and Chapter 12 like previous chapters.  These examples predate today’s situation.

  The book presents some ways for development groundswell inside a company and shows why companies need to be empowered, connected, and more committed on a day-to-day basis. The authors ask and answer by examples of Dell: “If Dell can get its customers to support each other and salesforce.com can get its customers to prioritize feature suggestions, why can’t your employees work together in the same way?  They can” (page 216).

    Readers can look at three kinds of internal groundswell applications: idea exchange at Bell Canada; the community at Best Buy; and wikis at Avenue A/Razorfish,  Organic, and Intel.

   We as future specialists of social media should aspire to participants of social collaboration to find our application valuable or usable, and if they can't find we should better fix the situation first, rather than force it on the rest of the organization. We should find and encourage the “rebels” as well. We should attempt to provide political and technical resources for rebels, help them figure out where in the organization change can happen most quickly – and where it will be resisted.

    In conclusion the authors present seven lessons that will help us make this necessary transition to groundswell thinking. Be flexible is one of the lessons. That's mean permanently regulation to and learning from social media events. 7th lesson is be humble. Additionally as I read in "Good to great" by Jim Collins we should be self-effacing, reserved, personal humility then our professional will allows us to achieve great result.