How take decision: Our company need to be include in "groundswell" or not? (Original p.#3)

In my opinion, if we have small local business in village and we engage with two cows to produce milk for several clients. Something like that:

Hardly ever we need include in groundswell. Because our business so small that we can not spend our time and our money for internet.

But if we have high target to become
one of the biggest producer in a city/region like that:
And if we need to increase quantity of clients definitely we need research big audience.

In the first step - we should understand how many people and who in our target audience. Because our classification works in different business:

Creators/ Critics/ Collectors/ Joiners/ Spectators/ Inactives

We understand that this classification depends on age and life style respondents.

In second step we should research our competitors, (competitive review, step-analysis, positioning)

And if we want to smash rivals very effective way like that:

Groundswell helps us done it in a legitimate way!

As written in the last pages of Groundswell we should aim to be good listeners as well as to be patients, be opportunistic, be flexible, collaborative. We should also remember that the groundswell is about person-to-person activity, and the last advice is to be humble. All advice includes deep understanding.

Furthermore we should define objectives that our company can pursue in the groundswell:

     - Listening

     - Talking

     - Energizing

     - Supporting

     - Embracing 

Each one can make a powerful impact on our company. 

And then use the book Groundswell ...